Creator - "inventor" on a commercial basis

Creator - so you can translate this strange word. And even better - "inventor". Man working Creator, can usually come up with all that is required from an advertising slogan about baby food to the concept of a new magazine or TV show.

Creative nature and a wealth of knowledge - that is what unites all the Creator. The work requires a good knowledge of the psychology of people, their tastes, habits and preferences.

Perhaps one of the most common areas where work Creator - advertising. Writing articles verbally trademarks scripts for commercials - all their work. Task Creator - apply the product so that it immediately drew attention.

Should possess:

 creativity;

 creative sense;

 creative boldness;

 flexibility of thinking;

 well-developed imagination;

 an extraordinary sense of humor;

 impeccable taste;

 broad-minded;

 possess the gift of persuasion and presentation skills, ie to be able to present their idea to the customer.

Creative director leads a team of designers or copywriters. His responsibilities include the coordination of the advertising department, the development of the concept of advertising projects, development of corporate identity, monitoring the implementation of promotional activities with a creative side. He also oversees the creative process, based on customer requirements. He must Bat generator of ideas.

Should be able to:

 to work with people;

 be communicable;

 generate a bright, innovative ideas;

 deal in journalism and psychology, fundamentals of management and marketing;

 always be aware of the latest developments, innovations, trends and technological ideas in the field of public relations, advertising and media.

In this profession coming artists and designers. Related professions - art director.